Amazon Alexa+
Client Project, Brand Film
Role
Art Director, Designer, Storyboard
Client Project, Brand Film
Role
Art Director, Designer, Storyboard
Contributed to the motion system for Amazon’s Alexa+ keynote. A launch event introducing the new AI product to over 200 tech reporters and content creators, visualizing Amazon’s AI-powered product vision.
Our Initial goal was to explore a more structured and graphic approach.Inspired by grids and minimalism, we created each theme around
a unique form to help provide contrast between themes.
Visual Approach
The motion design leveraged the Branch brand system to create a clear and approachable visual language. Each animation was built to support the script, balancing technical precision and clarity. Over 20 motion graphics were designed to make abstract concepts feel tangible, maintaining flexibility through modular holds and loops that optimized pacing for the keynote.
Creative Direction: Joe Donaldson, Steve Day
Executive Producer: Kitty Dillard
Producer: Paul Winze, Ashley Magsoodi, Nina Randall
Production Coordinator: Matthew Padua
Art Director: Zack Williams, Yukyung Lee
3D Animation: David Hobizal, Kyle Snider
2D Animation: David Hobizal, Lisa Kim, Kyle Snider, Diego Abad, Paola Chen Li, Matthew Nowak, Wooyoung Kim, Vincenzo Lodigiani
2D Design: Yukyung Lee, Freya Ya, Julia Chu, Ben Nicholas
Executive Producer: Kitty Dillard
Producer: Paul Winze, Ashley Magsoodi, Nina Randall
Production Coordinator: Matthew Padua
Art Director: Zack Williams, Yukyung Lee
3D Animation: David Hobizal, Kyle Snider
2D Animation: David Hobizal, Lisa Kim, Kyle Snider, Diego Abad, Paola Chen Li, Matthew Nowak, Wooyoung Kim, Vincenzo Lodigiani
2D Design: Yukyung Lee, Freya Ya, Julia Chu, Ben Nicholas