Coinbase: System Update
Client Project, Brand Film
Role
Designer, Storyboard
Client Project, Brand Film
Role
Designer, Storyboard
An anthem film for Coinbase that would catch attention and stand apart from traditional media broadcast spots.
Developed a unique animation style, exploring technical possibilities that pushed the look and feel beyond a traditional ASCII-mapped approach.
I brought my ongoing exploration of ASCII art from my personal creative practice into the project. I explored how imagery, color, and pattern could be translated through ASCII while maintaining depth and visual impact, developing styleframes, color studies, and patterns that established a foundation for the motion team.
I brought my ongoing exploration of ASCII art from my personal creative practice into the project. I explored how imagery, color, and pattern could be translated through ASCII while maintaining depth and visual impact, developing styleframes, color studies, and patterns that established a foundation for the motion team.
ASCII Pattern Studies
Executive Producer: Justin Harris
Group Creative Direction: Daniel Oeffinger, Jon Gorman
Creative Direction: Joyce N. Ho
Producer: Tracey Uminowicz, Paul Winze
Animation Lead: Anton Thallner
Animation: Federico Reano, Hannah Sun, Johan Eriksson, Romain Loubersanes, Tinghe Yang, Adam Webber, Matty Deans
Design: Yukyung Lee, Ben Nichols, Audrey Lee, Gunnar Pettersson, Sam Lee
Editor: Talia Mazzarella, Heather Bartholomae
Group Creative Direction: Daniel Oeffinger, Jon Gorman
Creative Direction: Joyce N. Ho
Producer: Tracey Uminowicz, Paul Winze
Animation Lead: Anton Thallner
Animation: Federico Reano, Hannah Sun, Johan Eriksson, Romain Loubersanes, Tinghe Yang, Adam Webber, Matty Deans
Design: Yukyung Lee, Ben Nichols, Audrey Lee, Gunnar Pettersson, Sam Lee
Editor: Talia Mazzarella, Heather Bartholomae