Expedia Hotels.com
Client Project, Brand Identity, Iconography
Role
Designer
Client Project, Brand Identity, Iconography
Role
Designer
A brand refresh for Hotels.com, evolving its visual identity into a more expressive and flexible system across digital experiences. As a Senior Designer, I developed the visual direction across color, iconography, pictograms, and the Bellboy character, while integrating AI into the creative process to rapidly explore visual ideas, test styles, and push the system into new territories.
Creative Direction: Jon Gorman, Alex Moulton
Executive Producer: Kitty Dillard
Producer: Tracey Uminowicz
Art Director: Jim Ward, Nikko Gary
CT Director: Daniel Pernikoff
Design: Yukyung Lee, Vicky Chong
2D Animation: Hannah Sun, Timo Prousalis
Executive Producer: Kitty Dillard
Producer: Tracey Uminowicz
Art Director: Jim Ward, Nikko Gary
CT Director: Daniel Pernikoff
Design: Yukyung Lee, Vicky Chong
2D Animation: Hannah Sun, Timo Prousalis