IBM Watson
Client Project, Brand Film
Role
Designer, Storyboard
Client Project, Brand Film
Role
Designer, Storyboard
Introducing watsonx — IBM's commercial generative AI platform. We built a visual system around the insight that while AI models can produce infinite outcomes from a singular idea.
The core idea for this concept stemmed from AI acting as a catalyst. Inspired initially by fractals and patterns that occur in nature, from a singular 2D circle multiplies to form complex, then organized 3D structures.
The core idea for this concept stemmed from AI acting as a catalyst. Inspired initially by fractals and patterns that occur in nature, from a singular 2D circle multiplies to form complex, then organized 3D structures.
Visual Approach
Inspired by our concept idea, we were asked to open the product demo film with a moment that encapsulates the power of WatsonX and bridges the visual approach of the 3D look of hero design language. The focus of the visual approach was to build a design from the existing IBM design system, taking cues from the thread of the brand film by bringing in-depth dimensionality and a circle shape.
Group Creative Director: Daniel Oeffinger, Jon Gorman
Executive Producer: Kitty Dillard
Creative Direction: Stevie Watkins
Producer: Khadim Dieng, Tracey McDonough
Senior Art Director: Doug Hindson, Guillermo Zapiola
Script: David Evans, Charlie Short
3D Animation: Will Burkart, Chris Ribar, Javier Tommasi, Antian Imeri, Tina Chao, Nachei Sanchez, Kevin Weber
3D Design: Nejc Polovsak, Simon Ronnerdag
2D Animation: Peter Harp, Vincenzo Lodigiani, Nilsson Cajamarca, Filipe Consoni, James Kim, Raz Gadhyia, Justin Lawes, Marcus Bakke, David Hobizal, Yussef Cole
2D Design: Yukyung Lee, Emilia Tonello
Executive Producer: Kitty Dillard
Creative Direction: Stevie Watkins
Producer: Khadim Dieng, Tracey McDonough
Senior Art Director: Doug Hindson, Guillermo Zapiola
Script: David Evans, Charlie Short
3D Animation: Will Burkart, Chris Ribar, Javier Tommasi, Antian Imeri, Tina Chao, Nachei Sanchez, Kevin Weber
3D Design: Nejc Polovsak, Simon Ronnerdag
2D Animation: Peter Harp, Vincenzo Lodigiani, Nilsson Cajamarca, Filipe Consoni, James Kim, Raz Gadhyia, Justin Lawes, Marcus Bakke, David Hobizal, Yussef Cole
2D Design: Yukyung Lee, Emilia Tonello