Illumina
Client Project, 2022 

Role
Designer, Illustrator

Illumina is the leader of genomic sequencing, pioneering technology to help solve humanity’s most complex problems. For their first ever brand film we wanted to avoid the traditional hype film so prevalent in the world of tech. Instead, we set out to capture the soul of the company and pursued deeper truths through fluid, animated visuals that lead the audience on a journey from dream to reality.

Visual Approach

Inspired by a collaboration between the analog and the digital—the human an computer—we used a mixed media approach which unites the elegant fluidity of
hand drawn animation and the film and photography.

A warm and tangible light. We aimed for bright yet bold—alway introducing a subtle contrast.

Breaking our story into chapters echoing the sequencing process, I contributed to design styleframes for beginning moment where we introduce a tangible form –“Sample” and begin to track its journey that explores a sense of scale to help our audience begin to understand the macro world we are in.