Seoul Jazz Festival
Brand Identity Design

Courtney Gooch
The Seoul Jazz Festival is an annual jazz festival that takes place in the city of Seoul, South Korea. Famous jazz artists from all around the world gather in Seoul every May to perform and enjoy jazz music with the crowd. The design is based on the idea of two different cultural collaborations; Jazz and Korean cultures, and to bring the spirit of jazz by building a playful pattern system using Korean letters that would correspond to each English letter.